5 Tips to Create Effective Emails That Convert

Email remains one of the most effective marketing tools - when used correctly!  Here, we’ll learn 5 tips to help make sure you are creating emails that get attention and drive your sales.

1. Capture them with your headline

Even if your service or product is amazing and your sales copy is the best, it won’t matter if they don’t open your email. A good headline needs to be compelling and concise. 

Take a look at this article that gives some great formulas for writing headlines that boost your open rates https://www.podia.com/articles/email-subject-lines

2. Be personal

Believe it or not, emailing someone is an intimate form of communication. Think about it - most people check their emails on their phone. Their inbox is nestled in next to their favorite social media aps, photos of their kids, and texts from their significant other. 

Using the name tag at the start of your email immediately lets them know you wrote this email for them and helps you build customer trust. Continue on that personalisation throughout your email by speaking directly to them. Using the word “you” is not only an effective way to connect, it also makes your customer 74% more likely to buy from you. 

3. Know your audience

Segment your contact list according to their demographic, their interests, and their history of interacting with previous content. Having a segmented contact list is said to result in 50% more click-throughs. 

Think like your customer and target your email copy for each group. Think about their needs, wants, and motivations. Relate to their pain points by sharing something about yourself that meets them where they are in their journey and lets them know you understand what they need.

4. Get to the point

No one is going to unsubscribe from your list because your emails are too short. What is your intention for sending this email? Make that obvious to your reader! 

Create content that is aimed at skim readers. Have bold headlines and bullet points throughout the page. If your email is meant to sell something, have a picture of your products at the top. Giving your customer less work (in this case scrolling down the page and reading is work) is more likely to get your reader to take the action your email is leading them to.

Which leads me to my final tip:

5. Include a clear call to action

Don’t beat around the bush. Don’t try to be clever. Give your customer the exact action you want them to do - and make it obvious in bold linked text or a button that says exactly what you want them to do - such as “order”, “buy”, or “sign up”.